TruLondon 5 – The Tracks I’m Attending & Why

Posted February 21, 2012 - By | 1 Comment


So, I’ve finally got clearance from the powers that be, to attend the TruLondon unconference this week, a two day bonanza of ideas, opinion and outrage from the leaders in thinking on all things social and recruiting.

Here are the 10 tracks I’ll be attending, and why:

1. Influence or Effluence by John Sumsner, Bill Boorman

1. Effluent 300x200 TruLondon 5   The Tracks I’m Attending & Why

Expect an excoriation of online reputation platforms like PeerIndex, Klout and Kred – but will it sound hollow coming from two of the biggest influencers in the HR & Recruiting space?

2. Quality of Hire by Rob Jones

2. Quality of Hire 300x253 TruLondon 5   The Tracks I’m Attending & Why

In an industry plagued by KPI, the only reasonable measure of success is the one we rarely ever do – quality of hire. I’ll be looking to find out how you would do it, whether we are ever in a job long enough to measure it and what practical tips Rob can give us to help us all do it.

3. Citizen Candidate, by Felix Wetzel

3. Citizen 300x220 TruLondon 5   The Tracks I’m Attending & Why

I have no idea what this is about, but as it’s Felix Wetzel, it will be nourishing brainfood. I fully expect an optimistic take on social tools-as-enabler for the common man, but what can we really expect from the newly empowered? This track promises to be useless and fascinating in equal measure. Don’t miss it.

4. Talent Mapping, by Martin Lee

4. Talent Mapping 300x300 TruLondon 5   The Tracks I’m Attending & Why

This is the Ronseal track – does exactly what it says on the tin. Fascinating to see what one of the UK’s best candidate finders can teach us about Talent Mapping, especially because I’ve been asked to do similar in San Francisco and need some ideas, quick.

5. The Pinterest Puzzle by Max Heywood

6. Pinterest 300x129 TruLondon 5   The Tracks I’m Attending & Why

The pace of Pinterest’s growth in 2012 has been outpaced only by it’s colonization by recruiters looking to use it as a sourcing & business development tool. Credit to Max for being the early explorer, but is Pinterest really a viable recruiting tool? Probably going to be great for visual / creative candidates but communities like Behance, Dribbble and Forsst already exist, and are just as easy to hack into.

6. The Social Agency by Steve Ward

7. Social Agency 300x153 TruLondon 5   The Tracks I’m Attending & Why

One of the most passionate agency recruiters around, Steve Ward is also just about the only one who has developed a genuine social recruiting business. I’m hoping for a large audience of 3rd party recruiters who will either learn from Steve or publicly challenge him on his business and his strategy. If they won’t, I might.

7. Future Workforce by Neil Morrison, Alison Chisnell

industrial revolution children labor 300x223 TruLondon 5   The Tracks I’m Attending & Why

The Future Workforce will be freelance, part time and remote working. What do people from big corporates think about that? Looking forward to see how the conversation has moved from Kevin Wheeler’s track on a similar theme last year; the implications for HR and Recruiters, is both ominous and clear.

8. E-Harmony for Recruiting, by Alex Deve

8. Love1 300x272 TruLondon 5   The Tracks I’m Attending & Why

Because looking for love online is exactly the same as looking for that Swahili speaking SAS programmer in Prague on Jobsite. Whitetruffle brings us a merger of two related genres, who have much to learn from each other. Also looking for dating tips.

9. Referral Recruiting by Michelle Rea

9. Referral2 300x235 TruLondon 5   The Tracks I’m Attending & Why

It’s been said that this is the ‘goldern era’ of referral recruiting, but most Employee Referral Programmes still fail. And with social, we’ve struggled to move beyond simple distribution of job vacancies to a generally uninterested audience. What are we missing, and can Michelle give us any practical tips? I can, and I will.

10. Mobile Future / Mobile Now by Dave Martin

rotm banner 300x150 TruLondon 5   The Tracks I’m Attending & Why

Mobile recruiting is here! Or so they say. No one knows more about the space than Dave Martin, Director of Product at BraveNewTalent and mobile evangelist / pioneer. But the problem goes back the CV, and practices that have grown around the central idea of a document being sent and stored. Does Dave understand that this is a cultural & political problem, rather than a technical one? I look forward to finding out.

OK that’s it. Looking forward to the learning, people.

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Wise Man Say solves recruitment problems. Contact Hung at hung.lee@wisemansay.co.uk or 0207 739 9358

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Published under : Essays, Social Recruiting

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